Category Archives: MOCOM 2020

The democratization of Mobile Telecommunication

The world of mobile media is full of surprises – and it is all the better for that!
Who would have thought at the beginning of 2005 that the per-minute charges for mobile phone connections in Germany would ever be in the single-digit euro cent range? Or that, as a result, practically everyone would be able to afford a mobile phone and make regular use of it? Or that retrieving emails and visiting online social networks via mobile phone would become standard, inexpensive practice for everyone – not just for people with company mobiles? Or that more and more websites would be specially configured for mobile phones, so that they can be accessed by users “on the move”?

At the beginning of 2005 these were still only remote possibilities, yet within a comparatively short space of time they have become reality: with the launch of simyo, the pacesetter for the new mobile communications generation. In the self-satisfied world of telecommunications, the concept of simple, fair and transparent pricing based on the lean online sales channel was nothing short of revolutionary. The primary focus on the customer’s wishes and requirements – that was and still is our recipe for success. Many companies have opted for our business model and have helped make Mobile No-Frills offers or Mobile Discount , as it is called in Germany, a major force in the marketplace.

But not only that, the steady decline in charges since then for both telephone and internet connections has not only meant lower prices: it has also been largely responsible for the surge in popularity of mobile internet usage. Four years ago, users were at pains not to press the key for online connections on their mobile phones because of the stiff charges they would incur. Nowadays they think nothing of retrieving emails, news bulletins or train timetable information wherever they happen to be.

Two factors have made this possible. On the one hand, the internet sites had to be configured to suit mobile phones. This was not a viable proposition for the providers until there was an increase in demand, i.e. in the number of mobile users, which in turn only became possible with the availability of suitable, affordable hardware and, above all, low connection charges, which increased the appeal of the new technology for the majority of users. Now more and more people are using their mobiles to access the internet and the content providers have been adapting themselves to this trend. There have been rapid changes in the use of mobile media over the past few years. Practically everyone can avail themselves of the offerings available and practically every form of content can be downloaded by the mobile user.

We are proud that our company has played a decisive role in establishing the new strategic focus of mobile communication – and in the democratization of it. And we continue to pursue this strategy – because we believe “the best way to shape the future is to do it oneself”.

But where do we go from here? What can – or what should – telco carriers or the manufacturers of mobile equipment and content providers do in order to develop the mobile media still further? What is the present impact of the internet on your actual everyday life? Has your mobile internet usage via your mobile phone been increasing in recent times? Keeping in touch with friends – that works with more and more media (telephone, mobile phone, (mobile) internet, etc.), but which of them do you actually use? How will Messenger and chats hold their own against mobile social communities? Are prices to keep on spiraling downward – even if you then have to do without service? How much transparency do you expect from you mobile network operator and how convenient is self-administration via the mobile portal in the internet?

In your opinion, how much influence does the new “green” movement have on the use of mobile media? What can we learn from other countries? And: what would be your “negative” vision of a mobile future? What should therefore be avoided at all costs? The future will only work if you are part of it, so get on board – this is a great opportunity!

Mocom 2020 is the platform for all your ideas. They are not only collected here, they are also listened to, discussed – and understood. A vision for the future which could soon become reality. I look forward to discussing these things with you, so let’s be hearing from you!

Rolf Hansen,
founder and CEO of simyo GmbH.

Ideation Workshop #1

MOCOM 2020 BadgeAt the end of 2008 we met in Duesseldorf, Germany, for the first workshop for the MOCOM 2020 project to define key-goals, evaluate our strategy and discuss key questions.

Attendees have been Rolf Hansen, Christian Magel, Thomas Neugebauer, Ira Reckenthäler, Fabian Viertel from Simyo, Anke Kisters from Trimedia, Mark Pohlmann from Mavens Dialog and me, Monty Metzger from Ahead of Time.

During the full-day workshop we looked at futurist projects, e.g. EPIC 2015 or NTT Docomo’s Vision of the year 2010. The result was, that we want to be more realistic than the EPIC-video, and we do not want to focus on technology as much as NTT Docomo, we want to focus on the consumer.

What is MOCOM2020?
Since we first discussed the idea of an innovative project to visualize the key trends of the mobile future at the beginning of 2008 our basic goals became much clearer today. We do not want to create a vision of the year 2020 alone, we want to integrate a lot of experts, companies and everybody who is interested in this topic, we want to create a future vision together.

During the brainstorming session we defined a clear vision and positioning of the project:
MOCOM2020 will be the leading open think tank for mobile media worldwide.

What are the goals and results of MOCOM2020?
MOCOM2020 wants to achieve four main goals:

  • Content: to define key thesis, trends and major milestones for the mobile future.
  • Conversation: to start a discussion and conversation about the key questions, online and offline.
  • Leadership: to become the leading think tank for mobile media and communication.
  • Reach: to reach a wide audience.

Furthermore we want to visualize the results in a powerful way and produce a video as a key result of the project. Besides the video we will publish a whitepaper and a roadmap to illustrate key milestones.

What are the key topics of MOCOM2020?
The first workshop was not mainly focussed on topics, but we wanted to find main focus areas and research fields. We came with with three main research clusters for MOCOM2020:
Technology, Society and Economy.

Basically we first want to define powerful questions to rethink the status quo and to open up for completely new thoughts and ideas. During this workshop session we came up with several questions, here are some examples.

  • – What will happen when all people on the planet have a mobile phone? And when will this happen?
  • – Will mobile media close the global information gap?
  • – Will mobile media be able to provide relevant information for daily life, education or business to everybody?
  • – Google is dominating the internet, who will the dominator for the mobile web?
  • – Will mobile adverstising be bigger than online adversting? And when will this happen?
  • – Will people spend more media-time on their mobile than on any other media (Print, Radio, TV, Web etc.)?
  • – How will location-based services change our daily life?

Your Contribution: If you want to add more questions, ideas or any feedback, feel free to send an E-Mail to our team.

And finally you can get an impression about the workshop from these animated pictures:

Key Research-Clusters for MOCOM2020

MOCOM2020 is the leading open think tank for mobile media. Our goal is to discuss key trends for the next years and to create a vision of the year 2020.

We want to examine how advances in technologies were changing the way connected consumers engaged mobile and the impact of those behaviors on the economy. We have set up an open innovation research process with specific research clusters and innovation fields.

We focus on three main research areas:

  • Society: You and other connected consumers.
  • Technology: Advanced technology developments, like mobile applications, handsets, tools, instruments or specific functions.
  • Economy: Impact of mobile life to the economy, changes of business models, new trends and important dynamics for the upcoming decade.