Here is a video with interviews of the team as well as international experts talking about how Mocom2020 and key trends for the future of mobile media.

Please have a look at these 20 questions about the future of Mobile Media and Communication. We reflect our thesis and trends presented in our Future Vision Video and want to get your thoughts and feedback.

The questionaire will just take you a few minutes, but for us it will be big help.
If you take part you have the chance to win one of three Mocom 2020 books.
Thank you for your support.

20 Questions for Mocom 2020 – The Questionaire:
Start the Questionaire right here!

We are overwhelmed with the positive feedback and thousand of views of our Video: “The Future of Mobile”.

Thus we want to announce the publication of the book “Mobile Future @mocom2020 – A collaborative vision of the future of Mobile Media and Communication” which we will share with you online as well. Until we publish the whole book including all articles from Mocom2020.com we provide the index and the first few pages already today.

Buy the book on Amazon:
Mobile Future @mocom2020: A collaborative vision of the future of Mobile Media and Communication

Book Excerpt: Mobile Future @Mocom2020

Thank you for your support and engagement to offer the video in many different languages. You can also participate and translate the video in Spanish, Greek or any language you want.

Video: Mobile Future on DotSub.com

On May 5 & 6 the next conference is taking place in Hamburg, Germany. Organised by SinnerSchrader, the next conference is one of the most important networking and trend conferences within the European web industry.

Rolf Hansen, CEO of Simyo, and Monty Metzger, CEO of Ahead of Time, will exclusively premiere the first results of the MOCOM 2020 project.

Next Conference 2009:
20% off for MOCOM 2020 Community!

Please register here
http://www.next-conference.com/next09/tickets.html
with our special promotion code for a 20% reduction of the tickets:
next09_blog154

next09 is gathering a hundred international speakers and more than 1500 participants, amongst them will be marketing decision makers of the media, technology and advertising sector, agencies, service providers and start-ups. It is the only conference that unites the Internet community with brands and leading companies.

Share Economy is this year’s theme of next09. This term is shaped by the economy theorist Martin Weitzman. His basic idea: The more we share our success with others, the more we profit ourselves. This applies to humans as well as brands. An outline of the topic and further information can be found in a brief summary of Share Economy.

Links:
- next09 programme
- next09 speakers list
- next09 participant list

We have defined “MOCOM 2020″ as a non-profit think tank for the future of mobile media. But during the Mobile World Congress we have heard a few interesting explanations of the project. Some called it a “virtual global mobile monday”, “the information hub for mobile media” or a “crowdsourcing platform of the future of mobile communication”. I think all definitions are correct and add new and challenging aspects to our collaborative project. The interaction with the attendees at the TweetUp, visitors to the MWC and you really makes MOCOM 2020 to a very special project.

The Mobile Media TweetUp was realized by MOCOM 2020, SIMYO and Smaato.

There have been over 200 people from more than 16 countries attending the Mobile Media TweetUp.

Rolf Hansen, CEO of Simyo, talked about why consumer centricity is a key success-factor nowadays. Min Xuan Lee presented “How Twitter changed my life” (Read the full presentation here). And Monty C. M. Metzger presented the MOCOM 2020 project and how everybody can collaborate and join the movement.

Furthermore Harald Neidhardt, Co-Founder & CMO of Smaato, moderated the Smaato Mobile Advertising Award 2009.

The Mobile World Congress in Barcelona 2009 is gathering interesting people and active Twitter-Users from around the world. We want to invite twitter-fans, executives, experts, bloggers and journalists to the first
MOBILE MEDIA TWEETUP.

The event is realized by MOCOM 2020 – in teamwork of SIMYO and SMAATO.

The Mobile Media Tweetup is a place for fresh ideas, new inspiration and interesting people. But it is also an experimental gathering which idea was created just three weeks before the MWC’09 starts. Participants will enjoy short dinner speeches and networking in an international atmosphere. Ready for a sincere warm up for a long party night or as a cool down from MWC day’s hectic.

Chill with drinks and food and join us on Tuesday, February 17th, in Barcelona.
The event starts at 7 PM local time.

For the MOCOM 2020 Community we have reserved 20 tickets.
(First come, first serve.)
Register here: http://www.amiando.com/tweetup
Invitation Code: mocom2020-tweetup-09

At the beginning of 2005 these were still only remote possibilities, yet within a comparatively short space of time they have become reality: with the launch of simyo, the pacesetter for the new mobile communications generation. In the self-satisfied world of telecommunications, the concept of simple, fair and transparent pricing based on the lean online sales channel was nothing short of revolutionary. The primary focus on the customer’s wishes and requirements – that was and still is our recipe for success. Many companies have opted for our business model and have helped make Mobile No-Frills offers or Mobile Discount , as it is called in Germany, a major force in the marketplace.

But not only that, the steady decline in charges since then for both telephone and internet connections has not only meant lower prices: it has also been largely responsible for the surge in popularity of mobile internet usage. Four years ago, users were at pains not to press the key for online connections on their mobile phones because of the stiff charges they would incur. Nowadays they think nothing of retrieving emails, news bulletins or train timetable information wherever they happen to be.

Two factors have made this possible. On the one hand, the internet sites had to be configured to suit mobile phones. This was not a viable proposition for the providers until there was an increase in demand, i.e. in the number of mobile users, which in turn only became possible with the availability of suitable, affordable hardware and, above all, low connection charges, which increased the appeal of the new technology for the majority of users. Now more and more people are using their mobiles to access the internet and the content providers have been adapting themselves to this trend. There have been rapid changes in the use of mobile media over the past few years. Practically everyone can avail themselves of the offerings available and practically every form of content can be downloaded by the mobile user.

We are proud that our company has played a decisive role in establishing the new strategic focus of mobile communication – and in the democratization of it. And we continue to pursue this strategy – because we believe “the best way to shape the future is to do it oneself”.

But where do we go from here? What can – or what should – telco carriers or the manufacturers of mobile equipment and content providers do in order to develop the mobile media still further? What is the present impact of the internet on your actual everyday life? Has your mobile internet usage via your mobile phone been increasing in recent times? Keeping in touch with friends – that works with more and more media (telephone, mobile phone, (mobile) internet, etc.), but which of them do you actually use? How will Messenger and chats hold their own against mobile social communities? Are prices to keep on spiraling downward – even if you then have to do without service? How much transparency do you expect from you mobile network operator and how convenient is self-administration via the mobile portal in the internet?

In your opinion, how much influence does the new “green” movement have on the use of mobile media? What can we learn from other countries? And: what would be your “negative” vision of a mobile future? What should therefore be avoided at all costs? The future will only work if you are part of it, so get on board – this is a great opportunity!

Mocom 2020 is the platform for all your ideas. They are not only collected here, they are also listened to, discussed – and understood. A vision for the future which could soon become reality. I look forward to discussing these things with you, so let’s be hearing from you!

Rolf Hansen,
founder and CEO of simyo GmbH.

Attendees have been Rolf Hansen, Christian Magel, Thomas Neugebauer, Ira Reckenthäler, Fabian Viertel from Simyo, Anke Kisters from Trimedia, Mark Pohlmann from Mavens Dialog and me, Monty Metzger from Ahead of Time.

During the full-day workshop we looked at futurist projects, e.g. EPIC 2015 or NTT Docomo’s Vision of the year 2010. The result was, that we want to be more realistic than the EPIC-video, and we do not want to focus on technology as much as NTT Docomo, we want to focus on the consumer.

What is MOCOM2020?
Since we first discussed the idea of an innovative project to visualize the key trends of the mobile future at the beginning of 2008 our basic goals became much clearer today. We do not want to create a vision of the year 2020 alone, we want to integrate a lot of experts, companies and everybody who is interested in this topic, we want to create a future vision together.

During the brainstorming session we defined a clear vision and positioning of the project:
MOCOM2020 will be the leading open think tank for mobile media worldwide.

What are the goals and results of MOCOM2020?
MOCOM2020 wants to achieve four main goals:

• - Content: to define key thesis, trends and major milestones for the mobile future.
• - Conversation: to start a discussion and conversation about the key questions, online and offline.
• - Leadership: to become the leading think tank for mobile media and communication.
• - Reach: to reach a wide audience.

Furthermore we want to visualize the results in a powerful way and produce a video as a key result of the project. Besides the video we will publish a whitepaper and a roadmap to illustrate key milestones.

What are the key topics of MOCOM2020?
The first workshop was not mainly focussed on topics, but we wanted to find main focus areas and research fields. We came with with three main research clusters for MOCOM2020:
Technology, Society and Economy.

Basically we first want to define powerful questions to rethink the status quo and to open up for completely new thoughts and ideas. During this workshop session we came up with several questions, here are some examples.

• - What will happen when all people on the planet have a mobile phone? And when will this happen?
• - Will mobile media close the global information gap?
• - Will mobile media be able to provide relevant information for daily life, education or business to everybody?
• - Google is dominating the internet, who will the dominator for the mobile web?
• - Will mobile adverstising be bigger than online adversting? And when will this happen?
• - Will people spend more media-time on their mobile than on any other media (Print, Radio, TV, Web etc.)?
• - How will location-based services change our daily life?

Your Contribution: If you want to add more questions, ideas or any feedback, feel free to send an E-Mail to our team.

And finally you can get an impression about the workshop from these animated pictures: