MOCOM2020

Rolf Hansen is CEO and Founder of Simyo GmbH in Germany. Rolf Hansen (1966) studied at the European Business School and Münster College of Higher Education, obtaining a degree in economics (specialist subjects: marketing and finance). From 1990 to 1993 Rolf Hansen was employed by Hutchison Mobilfunk GmbH in Münster, where he attained the post of Marketing Manager. In 1993 he joined Deutsche Telekom Mobilfunk DeTeMobil GmbH in Bonn, where he played an active role in the founding of the company and headed the Marketing Services Division up to 1994. Parallel with this, Rolf Hansen was a co-founder and director of ABC Marketing & Consulting Partners GmbH in Horstmar until 1995. In 1995 he became a co-founder and managing partner of Skillnet GmbH in Hamburg, before setting up his own Rolf Hansen Management Consulting GmbH in 1997. In 1999 he was appointed to the management of the ProSieben Media AG / MGM Media Group in Munich, with special responsibility for multimedia strategy. From 1999 to 2001, Rolf Hansen was both manager and director of Letsbuyit.com in Munich, London and Amsterdam. He was then appointed managing director of Spectrum Strategy Consultants in Düsseldorf, where his clients included Barclays Capital, Bertelsmann and Vodafone D2. In 2002 he founded Rolf Hansen Management Consulting GmbH in Meerbusch, serving clients such as T-Online International and Otto Versand (Mail Order). In his capacity as a consultant, Rolf Hansen headed various projects for Vodafone D2 GmbH in Düsseldorf between 2003 and 2004. Rolf Hansen is both the founder and managing partner of simyo GmbH and has been in charge of the company's market entry operations since April 2004.

Rolf Hansen, simyo founder and CEO, started Germany’s first mobile no-frills provider. Based on his experience he formulated ten rules that are constitutional for success, particularly but not exclusively in the digital economy.
“The first and most important imperative for any executive in the business world is to be prepared the “dgital revolution “. This means [...]

The world of mobile media is full of surprises – and it is all the better for that!
Who would have thought at the beginning of 2005 that the per-minute charges for mobile phone connections in Germany would ever be in the single-digit euro cent range? Or that, as a result, practically everyone would be able [...]