Mark Wächter

Mark Wächter, aged 43, is a graduated economist and marketer with many years professional and leadership experience, national and interna tional market know-how in the areas of FMCG / food trade (Unilever), IT / Internet (UUNET / WorldCom) and telecommunications / cellular phones (T-Mobile). In May 2005 he founded MWC.mobi, a management consultancy focusing on the development of Mobile Strategies for companies who (plan to) use mobile phones as a medium to address their target group. Mark is head of the Mobile Marketing Association (MMA) in Germany and member of MMA’s Global Board of Directors. In 2006 he launched MobileMonday in the German market. Today Mark is Co-Chairman of MobileMonday Germany with 5 chapters live and running. In Europe Mark is respected as Mobile Media evangelist.

Are we in the Cambric Explosion of Mobile Advertising?

10 years ago we saw the evolution of Mobile Marketing with first text messages sent around by advertisers on small black and white screens. Since then many forms of Mobile Marketing developed alongside the fast growing penetration of devices as well as their evolving technical capability.
Majority of campaigns are still pull campaigns using SMS, [...]