MOCOM2020

Marco Koeder is the Executive Director of CyberMedia K.K., one of Japans leading mobile and web communication agencies. Part of his daily business is to develop and manage digital strategies for global brands in the Japanese market and beyond. Especially in the interactive and mobile field he spearheaded the global digital strategies of brands like Lufthansa, Renault, Volvo, Nikon and others. Being a digital expert and advisor who knows how to “walk the talk”, Marco published a wide range of reports and articles about Japans mobile and online industry and is frequently holding speeches and seminars on the future of mobile and digital communication for Japanese and international executives. He just finished writing a book about” The Six Immutable Laws of Mobile: A Manual for the Future Success of the Global Mobile Industry”, to be published by Wiley in mid 2009. Marco is also an independent advisor to several global companies in the telecommunication and digital content business.

There was a recent news from Comscore about how Mobile Social Software (MoSoSo) and Social Networking Services (SNS) drive the development of the mobile internet in Europe.
I also agree on the impact of mobile SNS as driver for the mobile internet. Therefore I want to share some of my thoughts and experiences about mobile [...]

Marco Koeder, MOCOM2020 Advisor, discusses the question if you need a Ecosystem for mobile media to be successful?
NTT Docomo has build a rich ecosystem in Japan and creates an environment where content-providers and network-companies can thrive and build a powerful mobile portfolio. We see similiar examples right now with the iPhone and its App-Store or [...]