Benjamin Joffe

Benjamin is a renowned expert on social media and telecom convergence in Japan, South Korea and China. He is the CEO of +8*(www.plus8star.com), the leading cross-market and cross-cultural strategic consultancy focused on Internet and mobile innovation in Asia. Its team of experts brings the digital equivalents of compass, gunpowder and printing press to global and local clients such as China Mobile, Microsoft, Deutsche Telekom, Zhengai, Adidas and Sands Capital. Benjamin is also the founder of Mobile Monday in Beijing, a community of over 3,000 mobile professionals in China and a member of the global Mobile Monday global network. He is a regular keynote in industry events (O'Reilly GSP Conference, ITU Asia, Red Herring Asia 100, Asia Venture Capital, etc.) and was selected among China's Top 100 Mobile Industry Influencers in 2007.
Understanding ARPU

Understanding ARPU

In the telecom world, and increasingly in the Internet world, the average revenue per user (ARPU) is a key metric. A few weeks ago, a journalist contacted us: she wanted to compare the development of US and Chinese mobile markets. Notably, she was surprised by the fact that Chinese operators seemed to have a [...]