How VISA will change the way we pay mobile?

VISA showed some real life examples of Mobile Payments, Money Transfer and Payment-Related Services at GSMA Mobile World Congress 2009.

The real life examples to demonstrate how its innovations in mobile payment technologies can enhance consumers’ daily lives, providing speed, convenience, security and choice.

Mary Carol Harris, Head of Innovation at VISA, explained several examples how VISA will change the way we will pay mobile?

Here are some user scenarios for mobile payment:

  • Visa payWave embedded in a mobile device will secure mobile point of sale payments. Visa demonstrated both NFC-based and SIM-based contactless payments.
  • Mobile money transfer between Visa accounts, both handset-to-handset and online-to-handset. Mobile Transaction Alerts: Near real-time notification of card purchase activity delivered to the mobile device.
  • Targeted offers and coupons delivered directly to the mobile device and redeemed at near-by merchants.
  • Convenient cashless transactions on the move. Mobile merchants, such as a pizza delivery service, can accept Visa payments with the help of enhanced mobile handsets that double as a mobile acceptance device.
  • Co-branded mobile posters, signposting nearby coffee shops with the offer of exclusive mobile ‘buy one, get one free’ offers.

About Monty Metzger

Monty Metzger is an Entrepreneur, Blogger and Trend-Scout. He is initiator and head of the MOCOM2020 project. He studied Business Administration in Germany and Switzerland and specialiced early on electronic Marketing. Since Monty founded his first company in 1998 he realised inspiring projects like BMW’s Web TV in 2001 or BMW’s first Mobile Marketing activities in 2002. He attended the “Innovation Academy” at the Harvard Business School and is blogging at monty.de He found the german office of the global Trend Research and Trend Consultancy “CScout” and expanded the company in China. Since 2008 he is focusing on the growth of “Ahead of Time“, an innovation agency focusing on Emerging Media, such as Social Media and Mobile Media.

One thought on “How VISA will change the way we pay mobile?

  1. just coming back from Japan, where you can buy your coke from the vending machine with the touch of your mobile phone! there are already different touch payment operators like ‘VISA touch’ or ‘edy’

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