MOCOM2020

You are browsing the archives of 2009 March.

10 years ago we saw the evolution of Mobile Marketing with first text messages sent around by advertisers on small black and white screens. Since then many forms of Mobile Marketing developed alongside the fast growing penetration of devices as well as their evolving technical capability.
Majority of campaigns are still pull campaigns using SMS, [...]

NTT docomo showed a “Separable Phone” as well as a “Wellness Phone” at the Mobile World Congress 2009. See how it works…

Mobile Voice-Over IP (VoIP) is an opportunity for StartUps like Truphone to compete with the global Mobile Network Operators. Mobile VoIP offers consumers a way for low-cost global calls.
“Until now, the only way to avoid the massive cost of mobile roaming is to carry multiple phones and multiple SIM cards, one for each [...]

VISA showed some real life examples of Mobile Payments, Money Transfer and Payment-Related Services at GSMA Mobile World Congress 2009.
The real life examples to demonstrate how its innovations in mobile payment technologies can enhance consumers’ daily lives, providing speed, convenience, security and choice.
Mary Carol Harris, Head of Innovation at VISA, explained several examples how [...]

At MWC’09 I met an fascinating company called intivation that builds solar-powered cell phones. The uniqueness of this technology is the energy efficiency. The company only uses one solar-cell without the need of connecting several small cells to a solar grid.
The are targeting the 1,6 billion people on the planet that do not have [...]

NTT Docomo showed a mobile projector phone at the Mobile World Congress.
The small projector is integrated in an mobile phone. The device claims to have 40 to 60 minutes of battery life, allowing users to use it for sales pitches, presentations, and office meetings.
The projector uses LED technology to provide up to 10,000 hours [...]

“Palm products have always been about simplifying lives and delivering great user experiences,” said Ed Colligan, Palm president and chief executive officer. “webOS and Pre bring game-changing simplicity to an increasingly mobile world by dissolving the barriers that surround your information. It’s technology that seems like it’s thinking ahead to bring you what you care [...]

I talked with Walt Mossberg and Katherine Boehret about the key trends of the mobile telecommunication industry. Walt mentions the dynamics in Software-Innovation and the development of low-cost devices with attractive software features for the average consumers. A lot of devices are developing software applications, user-interfaces and hardware devices similar to the iPhone, says Katherine.

Walt and Katherine agreed that INQ has picked up both trends to create the first Social Mobile, aka “the facebook phone”. [...]

The use of mobile technology in healthcare is on the increase, there is a steady shift towards acceptance of health care applications targeted to mobiles. Currently healthcare systems around the globe are experiencing a multitude of challenges, in addition the obvious problem of cost of providing healthcare, there are also other challenges such [...]

This year’s Mobile World Congress in Barcelona is over, and once again many of the Telecom industry’s top management convened in Spain to exchange experience, knowledge and show their latest technological triumphs – altogether almost 47.000 people met in Barcelona. There is no doubt that the financial crisis has caught up with a number of [...]