Review of the Mobile Media TweetUp 2009

MWC'09 TweetUp: Rolf Hansen and Min Xuan LeeAt this years Mobile World Congress in Barcelona we invited to an evening event, the Mobile Media TweetUp, invited innovative experts to speak and presented the MOCOM 2020 project.

The Mobile Media TweetUp was realized by MOCOM 2020, SIMYO and Smaato.

There have been over 200 people from more than 16 countries attending the Mobile Media TweetUp.

Rolf Hansen, CEO of Simyo, talked about why consumer centricity is a key success-factor nowadays. Min Xuan Lee presented “How Twitter changed my life” (Read the full presentation here). And Monty C. M. Metzger presented the MOCOM 2020 project and how everybody can collaborate and join the movement.

Furthermore Harald Neidhardt, Co-Founder & CMO of Smaato, moderated the Smaato Mobile Advertising Award 2009.

Mobile Media Tweetup

About Monty Metzger

Monty Metzger is an Entrepreneur, Blogger and Trend-Scout. He is initiator and head of the MOCOM2020 project. He studied Business Administration in Germany and Switzerland and specialiced early on electronic Marketing. Since Monty founded his first company in 1998 he realised inspiring projects like BMW’s Web TV in 2001 or BMW’s first Mobile Marketing activities in 2002. He attended the “Innovation Academy” at the Harvard Business School and is blogging at He found the german office of the global Trend Research and Trend Consultancy “CScout” and expanded the company in China. Since 2008 he is focusing on the growth of “Ahead of Time“, an innovation agency focusing on Emerging Media, such as Social Media and Mobile Media.

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