http://www.mocom2020.com/2009/02/mososo-sns-the-future-driver-of-the-mobile-internet/ Fri, 10 Jun 2011 17:58:44 +0200 http://wordpress.org/?v=2.8.2 hourly 1 http://www.mocom2020.com/2009/02/mososo-sns-the-future-driver-of-the-mobile-internet/comment-page-1/#comment-266 Rolf Hansen Mon, 09 Feb 2009 09:06:22 +0000 http://www.mocom2020.com/?p=219#comment-266 I totally agree with Mark´s view. It is very obvious that the mobile will shortly rule over the PC as social network tool. It´s anytime - anywhere. It does not depend on availability of broadband access (once the Netcos have rolled out their brodaband data services) and Mark is right in saying that the DNA of a mobile is plain social. As an early user of the Iphone my own experience definetly underlines Mark´s view: I access my facebook account about 95% via my iPhone and only 5% via PC. So what´s needed to have everybody connected via SNS on the mobile? First of all fun & easy to use applications (the facebook app is one of those - allthough it could also be even more simple to use). Secondly affordably hardware for the mass market. The iPhone is certainly not a mass market tool in the classical sense (to expensive if not bought together with a 24 month contract and very high voice/data prices) - allthough penetration within the age group 14+ is growing strongly. Thirdly: affordable access prices, such as the simyo 24 cent/MB pay-as-you go tarif or the 9,90 / Gigabyte internet package. Last not least decent network coverage with min. EDGE transfer speed will drive usage. So - alltogether I also believe that SNS will be one of the key drivers for mobile internet usage. It will be intersting to see what innovative Software and Services will be presented at MWC! I totally agree with Mark´s view. It is very obvious that the mobile will shortly rule over the PC as social network tool. It´s anytime – anywhere. It does not depend on availability of broadband access (once the Netcos have rolled out their brodaband data services) and Mark is right in saying that the DNA of a mobile is plain social. As an early user of the Iphone my own experience definetly underlines Mark´s view: I access my facebook account about 95% via my iPhone and only 5% via PC. So what´s needed to have everybody connected via SNS on the mobile? First of all fun & easy to use applications (the facebook app is one of those – allthough it could also be even more simple to use). Secondly affordably hardware for the mass market. The iPhone is certainly not a mass market tool in the classical sense (to expensive if not bought together with a 24 month contract and very high voice/data prices) – allthough penetration within the age group 14+ is growing strongly. Thirdly: affordable access prices, such as the simyo 24 cent/MB pay-as-you go tarif or the 9,90 / Gigabyte internet package. Last not least decent network coverage with min. EDGE transfer speed will drive usage. So – alltogether I also believe that SNS will be one of the key drivers for mobile internet usage. It will be intersting to see what innovative Software and Services will be presented at MWC!

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