The world of mobile media is full of surprises – and it is all the better for that!
Who would have thought at the beginning of 2005 that the per-minute charges for mobile phone connections in Germany would ever be in the single-digit euro cent range? Or that, as a result, practically everyone would be able to afford a mobile phone and make regular use of it? Or that retrieving emails and visiting online social networks via mobile phone would become standard, inexpensive practice for everyone – not just for people with company mobiles? Or that more and more websites would be specially configured for mobile phones, so that they can be accessed by users “on the move”?
At the beginning of 2005 these were still only remote possibilities, yet within a comparatively short space of time they have become reality: with the launch of simyo, the pacesetter for the new mobile communications generation. In the self-satisfied world of telecommunications, the concept of simple, fair and transparent pricing based on the lean online sales channel was nothing short of revolutionary. The primary focus on the customer’s wishes and requirements – that was and still is our recipe for success. Many companies have opted for our business model and have helped make Mobile No-Frills offers or Mobile Discount , as it is called in Germany, a major force in the marketplace.
But not only that, the steady decline in charges since then for both telephone and internet connections has not only meant lower prices: it has also been largely responsible for the surge in popularity of mobile internet usage. Four years ago, users were at pains not to press the key for online connections on their mobile phones because of the stiff charges they would incur. Nowadays they think nothing of retrieving emails, news bulletins or train timetable information wherever they happen to be.
Two factors have made this possible. On the one hand, the internet sites had to be configured to suit mobile phones. This was not a viable proposition for the providers until there was an increase in demand, i.e. in the number of mobile users, which in turn only became possible with the availability of suitable, affordable hardware and, above all, low connection charges, which increased the appeal of the new technology for the majority of users. Now more and more people are using their mobiles to access the internet and the content providers have been adapting themselves to this trend. There have been rapid changes in the use of mobile media over the past few years. Practically everyone can avail themselves of the offerings available and practically every form of content can be downloaded by the mobile user.
We are proud that our company has played a decisive role in establishing the new strategic focus of mobile communication – and in the democratization of it. And we continue to pursue this strategy – because we believe “the best way to shape the future is to do it oneself”.
But where do we go from here? What can – or what should – telco carriers or the manufacturers of mobile equipment and content providers do in order to develop the mobile media still further? What is the present impact of the internet on your actual everyday life? Has your mobile internet usage via your mobile phone been increasing in recent times? Keeping in touch with friends – that works with more and more media (telephone, mobile phone, (mobile) internet, etc.), but which of them do you actually use? How will Messenger and chats hold their own against mobile social communities? Are prices to keep on spiraling downward – even if you then have to do without service? How much transparency do you expect from you mobile network operator and how convenient is self-administration via the mobile portal in the internet?
In your opinion, how much influence does the new “green” movement have on the use of mobile media? What can we learn from other countries? And: what would be your “negative” vision of a mobile future? What should therefore be avoided at all costs? The future will only work if you are part of it, so get on board – this is a great opportunity!
Mocom 2020 is the platform for all your ideas. They are not only collected here, they are also listened to, discussed – and understood. A vision for the future which could soon become reality. I look forward to discussing these things with you, so let’s be hearing from you!
founder and CEO of simyo GmbH.