Mobile, most important for digital business?

Travis Katz, MySpaceTravis Katz, Managing Director International at MySpace, answers the question if mobile is most important for a digital company like MySpace.

The answer is “Yes”. Mobile is one of the fastest growing and most important parts of their business. They have over 5 million unqiue visitors per day on the MySpace mobile platform, which is roughly 10% of the overall traffic at MySpace. The traffic to their mobile website is growing rapidly and they claim to be the number one visited mobile website for social networking.

For MySpace mobile is not an add-on, it is a center-piece for their future strategy. That’s why they invest in new technology and started mobile video streaming to become leader for mobile video in the future. They are also very successful with their iPhone App and Blackberry App, as it is one of the most downloaded applications.

Video Interview with Travis Katz, MySpace:

About Monty Metzger

Monty Metzger is an Entrepreneur, Blogger and Trend-Scout. He is initiator and head of the MOCOM2020 project. He studied Business Administration in Germany and Switzerland and specialiced early on electronic Marketing. Since Monty founded his first company in 1998 he realised inspiring projects like BMW’s Web TV in 2001 or BMW’s first Mobile Marketing activities in 2002. He attended the “Innovation Academy” at the Harvard Business School and is blogging at He found the german office of the global Trend Research and Trend Consultancy “CScout” and expanded the company in China. Since 2008 he is focusing on the growth of “Ahead of Time“, an innovation agency focusing on Emerging Media, such as Social Media and Mobile Media.

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