Marco Koeder, MOCOM2020 Advisor, discusses the question if you need a Ecosystem for mobile media to be successful?
NTT Docomo has build a rich ecosystem in Japan and creates an environment where content-providers and network-companies can thrive and build a powerful mobile portfolio. We see similiar examples right now with the iPhone and its App-Store or the launch of Google Android.
Since there is an successful ecosystem already in Japan, there are a lot of success-factors and cases-studies where you can profit from in other countries as well.
Video Interview with Marco Koeder: